By Norma Tsopo
26 top hoteliers, travel agents and safari operators have confirmed their participation at premier world travel trade show – International Tourism Bourse (ITB Berlin) to be held in Germany next month.
Zimbabwe Tourism Authority (ZTA) is leading the re-engagement drive to tape into the country’s major tourist source market.
The trade show is running between the 6th and 10th of March in Berlin.
“So far 26 local tourism players have committed to exhibit at the ITB Berlin and as the dates draw near, more is expected as exhibition registration is still ongoing.
“The tourism players billed to exhibit include African Sun Hotels, Amalinda Safari Collection, Chilo Gorge Safari Lodge, Landela Safaris and Cresta Hotels among others,” ZTA said in a statement.
ZTA said this was a clear sign of local players’ willingness to position the country to reclaim its lost glamour.
“This highlights the eagerness of Team Tourism Zimbabwe in re-positioning Zimbabwe as the foremost and must visit tourism destination.”
ITB Berlin is the world’s leading travel trade show, and one of the major tourist source markets for Africa.
“By attending ITB Berlin 2019, Zimbabwe aims to generate business leads, create and consolidate on existing and new relationships.
“It also aims to market the destination through assuring the German market of the safety and viability of Zimbabwe given the recent occurrences.”
In a preparatory briefing Wednesday, Environment and Tourism Minister Priscah Mupfumira told journalists and participants that with the Global recognition of Destination Zimbabwe by various prominent travel sites like Lonely Planet, it is imperative to work towards maintaining the status given and continue to make Brand Zimbabwe Shine in the region and internationally.
Following the aforesaid endorsements, this year’s selling point will be a bundle of benefits that include everything that Zimbabwe has to offer from the landscape to the all year-round lovely climate and the wonderful people, to mention but a few of its diverse array of attractions.
“A lot of investments and developments have been witnessed within the tourism industry as we continue to launch new products in response to the rise in tourist arrivals,” said Minister Mupfumira.
The Hon. Minister called for the industry to continue on that upward stride as tourism is proving to be one of the key pillars for economic revival. She added that the tourism sector is open to new ideas and strategies that can improve tourism revival in the country.