Zim targets 10k Chinese tourists

Great Zimbabwe ancient city

Zimbabwe is making significant headway to court Chinese tourists with revelations that a massive delegation of at least 10 000 visitors from that source market will be hosted in the country this year through a deal struck with a Chinese investment firm, Touchroad International Holdings.

China is seeking to extend its investment portfolio into Zimbabwe’s tourism industry through massive infrastructural projects earmarked for Harare and the resort town of Victoria Falls, a deal being vigorously pursued by Touchroad International Holdings.

The multinational group has already  sounded the first signals of its commitment through the arrival of an advance delegation of tour operators and media personnel who were among the delegates that convened in Harare to witness the launch of a brand Zimbabwe promotional strategy captured under the title: ‘Tour-Africa-New Horizon.

The platform paves way for intense visibility of Zimbabwean products on the Chinese market which will be critical to boost arrivals from that market.

A number of deals have been sealed with China stretching across infrastructure and energy, but there has been an inverse relationship within the tourism sector with statistics barely above 10 000 arrivals annually.

“The current efforts to boost these figures give hope to the industry but should be supported by accessibility to the market,” said Cde Monica Mutsvangwa, the Minister of Information, Publicity and Broadcasting services.

Touchroad International Chairperson, Professor He Leui said his organisation has struck a deal with a regional airline to fly in at least 10 000 tourists this year, with revelations that the target remains on track.

“The prospects for the industry are bright as this has set the country to tap into a deep pool of travellers running over 100 million annually,” Tourism Business Council of  Zimbabwe  President, Ms Winnie Muchanyuka said.

The Asian multinational firm has already started the process of citing areas to set up a US$100 million hotel infrastructure in Harare, as well as another US$1 billion project in Victoria Falls as it pursues targeted investments in Zimbabwe.