Tourism bookings in the resort town of Victoria Falls have held firm at 100 percent ahead of the Christmas and New Year holidays, defying the macro-economic pressures that threatened to dampen activities this year.
Lauded as a low hanging fruit, the tourism sector is an important pillar to harness foreign currency receipts that will add to the current reserves.
Tourism traffic into the resort town continues to surge handling at least 500 arrivals daily prompting airlines to introduce wide body aircrafts.
“A week shy from the Christmas and New Year holidays, Victoria Falls is fully booked, we are optimistic that the targeted 20 percent growth for the sector this year remains feasible,” said Tourism Business Council of Zimbabwe Tourism representative for Victoria Falls, Mrs Barbra Murasiranwa.
Arrivals into Zimbabwe, mainly for Victoria Falls have been impressive given that all the ten airlines servicing the route including South African Airways, Air Namibia, Kenya Airways, Air Zimbabwe and Fly Jet are recording brisk business.
However, this stability should be complemented by a steady supply of fuel for the tourists.
Zimbabwe’s tourism is expected to record a 20 percent increase this year to 2.3 million arrivals from 2.1 million arrivals recorded last year boosted by inroads in new markets such as China and Turkey as well as re-engagement with traditional source markets.