Promote domestic tourism, players told

By Rejoyce Chitsike

There is need to promote domestic tourism and encourage locals to participate in tourism and conservation initiatives, a cabinet minister has said.

Minister of Environment, Tourism and Hospitality Industry Prisca Mupfumira made these remarks during a strategic plan workshop for Parastatals under her ministry recently.

“There is also need to promote domestic tourism and encourage locals to participate in tourism and encourage locals to participate in tourism and conservation initiatives,” she said.

The minister added that tourism is the face of the country so there was need to put in place effective marketing strategies to attract tourists and rebrand destination Zimbabwe.

She added that deployment of tourism attaches had become urgent.

The minister said there was need to facilitate the establishment of a Tourism Revolving Fund as a mechanism to create capital injection aimed at supporting the industry, as well as addressing challenges such as shortage of hotel rooms and other facilities.

The minister also spoke on wild animals which were terrorizing villagers in Chipinge, saying there is need for animals and people living around the parks to co-exist but safety of human being should be prioritized.

She urged the National Parks to protect the flora and fauna as a way of attracting tourists and maintaining the country as one of best tourist destinations.

“We should protect our vegetation and wildlife animals in our Parks so our country remains a top tourist destination,” said minister Mupfumira.