by ANESU KUREBWASEKA
SOCIALITE Madam Boss – Tyra Chikocho, has taken the lead in the drive to promote domestic tourism with a tour of the Eastern Highlands.
The celebrity was spell-bound by the breathtaking scenery and cool climate of Nyanga, Mtarazi, Mutare and Vumba – vowing to return to the region soon.
Chikocho who hosted a Primkett Visa and Travel Tours event in Nyanga recently said the local tourism industry which had been put to bed by the Covid-19 global epidemic was now due to rise from its slumber.
She vowed to use her influence and popularity to support government’s efforts to revitalize the tourism industry by marketing the #ZimBhoo and #VisitZimbabwe campaigns.
“There is nothing wrong is travelling outside, but as someone who has travelled and who actually loves travelling, I realized that if I don’t promote my own country who would?
“I decide that it was now time to make a change and use my influence to endorse and embrace the country’s heritage,” Chikocho said.
She said it was imperative for locals to take the lead in revitalize the sector by promoting resorts, national heritage sites.
“The pandemic disrupted not only the social world but also the economic as well, a lot of businesses closed down including our tourism industry.
“The pandemic was a hard blow but restrictions are now being loosened up and I believe it is now time to reawake the sleeping giant, to rejuvenate the industry by facilitating that us the local people are actually the first to make the difference rather than simply waiting for the foreign community to visit us,” she said.
Zimbabwe is a major tourist destination attracting millions of visitors annually to its man-made and natural wonders as well as unique flora and fauna.
Africa’s widest water curtain Victoria Falls while being the country’s flagship attraction is only one of many marvels that include one of the continent’s tallest water falls Mtarazi, Mt Inyangani, Gonarezhou trans frontier park, Great Zimbabwe ancient city and the continent’s largest man-made lake – Kariba, among other attractions dotted throughout the country.
The Eastern Highlands with their high plant, bird and small animal endemism as well as mountains and water falls which though undermarketed to international holiday makers is a world class tourist destination.